Praesepe acquires The Crystal Rooms in London's Leicester Square
Praesepe plc (“Praesepe” or “the Company” or “the Group”, AIM:PRA) is pleased to announce that it has acquired The Crystal Rooms in Leicester Square, widely recognised as the UK’s premier Adult Gaming Centre (“AGC”) location, and one of the most high profile AGCs in Europe. The Crystal Rooms is the trading name of United Leisure Ltd, a private company.
The Crystal Rooms will provide a flagship venue for Praesepe’s UK AGC estate. Leicester Square is one of Britain’s most-visited tourist destinations, and has the busiest pedestrian footway in Europe, with about 250,000 people passing through it each day. This figure is expected to increase following the currently planned redevelopment of the Square. The Crystal Rooms is located on the north side of Leicester Square and ideally situated to benefit from tourist trade.
Revenues at The Crystal Rooms have declined significantly since 2006, following the introduction of the Gambling Act and the Smoking Ban, and due to limited investment and focus from the previous management team. Praesepe sees significant opportunity to increase revenues and profits at the site through much more active operational management. crystalrooms_announcement080909 (PDF file)
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